30 August 2008

Starbucks first opened in Seattles Pike Place Market, in 1971. Now Starbucks has over 15.012 storesin 44 countries. During the past few years, Starbucks acquires the Seattle Coffee Company, whose brands include Seattles Best Coffee and Torrefazione Italia coffee. The Starbucks brand has many types of coffees from all places around the world.

The logo

The logo is an image of a "twin-tailed siren" (the siren of Greek mythology). The logo has been significantly streamlined over the years. In the first version, which gave the impression of an authentic 15th century European woodcut, the Starbucks siren was topless and had a fully-visible double fish tail. The image also had a rough visual texture. In the second version, which was used from 1987-92, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, used since 1992, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo can still be seen on the Starbucks store in Seattle's Pike Place Market, and on both the House Blend and Decaf House Blend packaging.

At the beginning of September 2006 and then again in Spring 2008, Starbucks temporarily reintroduced its original brown logo on paper hot drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media.

Starbucks Light Coffee :
  • Ethiopian Impanema Bourbon. Well-balanced mellow flavor, a medium body with hints of cocoa and a mild, nut-like aftertaste.
  • Starbucks Breakfast Blend. A bright impression as it sparkles and dances on your tongue - a sign of crisp acidity.
  • Other Starbucks light coffees: Bella Vista F.W. Tres Rios, Columbia Narino Supremo, Conservation Colombia, Decaf House Blend, Decaf LightNote Blend, Decaf Shade Grown Mexico, House Blend, LightNote Blend, Organic Shade Grown Mexico and Panama Florintina.
Starbucks Smooth Coffees :
  • Zimbabwe. Crisp and bright with a hint of citrus. Zimbabwe is a complex and intriguing medium-bodied African coffee. I have to admit that since my parents spent 7 years in Africa I have a biased great love for African coffee.
  • Caffe Verona. A sweetness gilding the coffee's slight smokiness -creating a deep, rich dessert coffee.
  • Other Starbucks smooth coffees: Arabian Mocha Java, Decaf Caffe Verona, Decaf Espresso Roast, Decaf Mocca Java, Espresso roast, Guatemala Antigua, Serena Organic Blend and Yukon Blend.
Starbucks Bold Coffees :
  • Komodo Dragon Coffee. A full-body with a brilliant crispness that is refreshing and unanticipated since Indonesian coffees are low in acidity. I have to admit that I first bought this coffee because of its name and great packaging. Im glad I judge a “book by its coverâ€�.
  • Starbucks Christmas Blend. A carefully crafted combination of mellow, smooth Indonesian coffees alongside the sparkle of lively Central American coffees. It has a special ingredient, which is aged Indonesian Arabicas to add spice for a distinct taste.
  • Other Starbucks bold coffees: Arabian Mocha Sanani, Decaf Sumatra, Ethiopian Sidamo, Ethiopian Yergacheffe, French Roast, Gold Coast Blend, Holiday Blend, Italian Roast, Kenya, Starbucks Anniversary Blend, Sulawesi, and Sumatra.


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